UHD ALLIANCE, INC.

PRIVACY STATEMENT

Last Updated: October 30, 2015

Your privacy is important to UHD Alliance, Inc. (“UHD Alliance”). Our goal is to provide you with an online experience that provides you with the information, resources, and services (the “Services”) that are most relevant and helpful to you. This Privacy Statement has been written to describe the conditions under which this website is being made available to you. The Privacy Statement discusses, among other things, how data obtained during your visit to this website may be collected and used. We strongly recommend that you read the Privacy Statement carefully. By using this website, you agree to be bound by the terms of this Privacy Statement. If you do not accept the terms of the Privacy Statement, you are directed to discontinue accessing or otherwise using the website or any materials obtained from it. If you are dissatisfied with the website, by all means contact us at info@uhdalliance.org otherwise, your only recourse is to disconnect from this site and to refrain from visiting the site in the future.

GENERAL TERMS

Sites Covered by this Privacy Statement
This Privacy Statement applies to all websites, domains, information portals, and registries maintained by UHD Alliance.

Changes to this Privacy Statement
UHD Alliance may decide at some point in the future, without advance notice, to modify this Privacy Statement by posting a new Privacy Statement at this site and noting the date upon which the new policy is effective and/or by sending you an email with the new terms. Please review the changes to our Privacy Statement carefully. If you agree to the terms, simply continue to use the Services. If you object to any of the changes to the Privacy Statement, please do not continue to use the Services, as your continued use of the Services after we’ve posted a notice of changes to the Privacy Statement shall constitute your consent to the changed terms or practices.

Children’s Privacy
UHD Alliance is committed to protecting the privacy needs of children, and we encourage parents and guardians to take an active role in their children’s online activities and interests. UHD Alliance does not intentionally collect information from children under the age of 13, and UHD Alliance does not target its Services to children. Only persons who are more than 18 years old or who are emancipated minors may use the Services. By accessing the services, you are legally acknowledging that you are over the age of 18 or an emancipated minor. Otherwise, you have no legal right to access or use the site or the services.

California Privacy Laws
Please note that UHD Alliance does not respond to “do not track” signals or other similar mechanisms intended to allow California residents to opt-out of Internet tracking. UHD Alliance also may track and/or disclose your online activities over time and across different websites when you use our Services.

Security
We have implemented security safeguards designed to protect the personal information that you may provide. We also periodically monitor our system for possible vulnerabilities and attacks. You should be aware, however, that since the Internet is not a 100% secure environment, we cannot ensure or warrant the security of any information that you submit to us. There’s also no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach or failure of any of our physical, technical, or managerial safeguards. It is your responsibility to protect the security and integrity of your account details, including your username and password, and limiting access to your device and browser by signing off after you have finished accessing your account. Please note that emails, instant messaging, and similar means of communication with other users of our Services are not encrypted, so you should not communicate any confidential information through these means.

Links to Third Party Websites
UHD Alliance’s website may provide links to third-party websites for the convenience of our users. If you access those links, you will leave UHD Alliance’s website. UHD Alliance does not control these third-party websites and cannot represent that their policies and practices will be consistent with this Privacy Statement. For example, other websites may collect or use personal information about you in a manner different from that described in this document. Therefore, you should use other websites with caution, and you do so at your own risk. We encourage you to review the privacy policy of any website before submitting personal information.

TYPES OF INFORMATION WE COLLECT

Non-Personal Information
Non-personal information refers to information your computer automatically provides to us that cannot be tied back to you as a specific individual. Examples include referral data (the websites you visited just before and just after our site), the pages viewed, time spent at our website, and Internet Protocol (IP) addresses. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. For example, when you request a page from one of our sites, our servers log your IP address to create aggregate reports on user demographics and traffic patterns and for purposes of system administration. UHD Alliance may automatically receive and record information on our server logs from your browser or mobile platform, including your location, IP address, browser type, operating information, mobile carrier, device IDs, cookie information, and any API you may use.

UHD Alliance may use non-personal information that is aggregated for reporting about website usability, performance, and effectiveness of our website. It may also be used to improve the experience, usability, and content of the site and our Services. By continuing to use our site or services, you consent to our use of cookies, pixels and local storage and other data collection technologies in accordance with this Privacy Statement.

Log Files
Every time you request or download a file from the website, UHD Alliance may store data about these events and your IP address in a log file. We may use this information to analyze trends, administer the website, track users’ movements, and gather broad demographic information for aggregate use or for other business purposes.

Cookies
Our site may use a feature of your browser to set a “cookie” on your computer. Cookies are small packets of information that a website’s computer stores on your computer. UHD Alliance’s website can then read the cookies whenever you visit our site. We may use cookies in a number of ways, such as to save your password so you don’t have to re-enter it each time you visit our site, to deliver content specific to your interests and to track the pages you’ve visited. These cookies allow us to use the information we collect to customize your experience so that your visit to our site is as relevant and as valuable to you as possible.

Most browser software can be set up to deal with cookies. You may modify your browser preference to provide you with choices relating to cookies. You have the choice to accept all cookies, to be notified when a cookie is set or to reject all cookies. If you choose to reject cookies, certain of the functions and conveniences of our website may not work properly, and you may be unable to use those of our services that require registration in order to participate, or you will have to re-register each time you visit our site. Most browsers offer instructions on how to reset the browser to reject cookies in the “Help” section of the toolbar.

Web Beacons
UHD Alliance’s website also may use web beacons to collect non-personal information about your use of our website and the websites of selected sponsors or members, your use of special promotions or newsletters, and other activities. The information collected by web beacons allows us to statistically monitor how many people are using our website and selected sponsors’ sites; how many people open our emails; and for what purposes these actions are being taken. Our web beacons are not used to track your activity outside of our website or those of our sponsors.

Clickstream
The site may allow for the use of clickstream data collection. Clickstream analysis is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order based on mouse clicks each user makes. Clickstream analysis is useful for web activity analysis and other functions that help us to understand how you use our site.

Personal Information
Personal information is information that is associated with your name or user ID. UHD Alliance may use personal information to better understand your needs and interests and to provide you with better service. On some of our web pages, you may be able to request information, subscribe to mailing lists, participate in online discussions, collaborate on documents, provide feedback, submit information into registries, register for events, apply for membership, or join technical committees or working groups. The types of personal information you provide to us on these pages may include name, address, phone number, e-mail address, user IDs, or passwords. UHD Alliance may use personal information to provide services that support the activities of our members and their collaboration on our projects. When accessing our members-only web pages, your personal user information may be tracked by UHD Alliance in order to support collaboration, ensure authorized access, and enable communication between members.

Members-Only Website
UHD Alliance may provide a members-only section of our website. Member contact information may be provided to other members on a secure website to encourage and facilitate collaboration, research, and the free exchange of information among our members, but we expressly prohibit members from using member contact information to send unsolicited commercial correspondence. UHD Alliance’s members automatically are added to our member mailing lists. From time to time, member information may be shared with event organizers and/or other organizations that provide additional benefits to our members. By providing us with your personal information through our website, you expressly consent to our storing, processing, and distributing your information for these purposes.

Company Information
Company information is information that is associated with the name and address of member organizations and may include data about usage and service operation. The primary representative of any our member organizations may request usage reports to gauge the extent of their employees’ involvement in consortium activities. You should be aware that information regarding your participation in technical committees or working groups, for example, may be made available to your company’s primary representative and to UHD Alliance’s staff members.

HOW WE USE YOUR INFORMATION
When you join UHD Alliance, you acknowledge that information you provide on your membership profile may be seen by others and used by UHD Alliance as described in this Privacy Statement and our Terms of Use.

Consent to Use by UHD Alliance
UHD Alliance may use personal information to provide services that support the activities of the organization, UHD Alliance members, and their collaboration on UHD Alliance activities. When accessing the site, your personal user information may be tracked by UHD Alliance in order to support collaboration, ensure authorized access, and enable communication between members.

The personal information you may provide to UHD Alliance may reveal or allow others to discern aspects of your life that are not expressly stated in your profile (for example, your picture or your name may reveal your gender). By providing personal information to us when you create or update your account and profile, you are expressly and voluntarily accepting the terms and conditions of our Terms of Use and freely accepting and agreeing to our processing of your personal information in ways set out by this Privacy Statement. Supplying information to us, including any information deemed “sensitive” by applicable law, is entirely voluntary on your part. You may withdraw your consent to UHD Alliance’s collection and processing of your information by changing closing your account.

Communications from UHD Alliance
We use the information you provide to customize your experience on the site. We may communicate with you using email or other means available to us regarding the availability of services, service-related issues, or promotional messages that we believe may be of interest to you. We may, for example, send you welcome messages, emails regarding new features or services, and promotional information from UHD Alliance, or our affiliates, members, and partners. You may opt out of receiving promotional messages from UHD Alliance by following the instructions contained in the email. As long as you are a registered user, however, you can’t opt out of receiving service messages from us. UHD Alliance may also use personal information in order to customize content on the site to you, such as news relevant to you or to your industry or company.

Communications from Others
Member contact information may be provided to other members on a secure site to encourage and facilitate collaboration, research, and the free exchange of information among our members. Please remember that any information (including personal information) that you disclose on our site, such as forums, message boards, and news groups, becomes public information that others may collect, circulate, and use. Because we cannot and do not control the acts of others, you should exercise caution when deciding to disclose information about yourself or others in public forums such as these.

Sharing Information with Members and Affiliates
UHD Alliance may share your personal information with our members and affiliates http://www.uhdalliance.org/members/ necessary to provide you with the services on the site. From time to time, member information may be shared with event organizers and/or other organizations that provide additional benefits to our members. By providing us with your personal information during the user registration process and by agreeing to the terms of this Privacy Statement, you expressly consent to our storing, processing, and distributing your information for these purposes.

Sharing Information with Third Parties
Information you put on your profile and any content you post on the site may be seen by others. In keeping with our open process, UHD Alliance may maintain publicly accessible archives for our activities. For example, posting an email to any of UHD Alliance’s hosted mail lists or discussion forums, subscribing to one of our newsletters or registering for one of our public meetings, may result in your email address becoming part of the publicly accessible archives.

Content contained on the site may result in display of some of your personal information outside of UHD Alliance. For example, when you post content to a forum that is open for public discussion, your content, including your name as the contributor and your email address, may be displayed in search engine results. In addition, your public profile may be indexed and displayed through public search engines when someone searches for your name.

UHD Alliance does not rent or sell or otherwise distribute personal information that you have shared with us, except as permitted in this Privacy Statement and our Terms of Use. We will not disclose personal information that is associated with your profile unless UHD Alliance has a good faith belief that disclosure is permitted by law or is reasonably necessary to: (1) comply with a legal requirement or process, including, but not limited to, civil and criminal subpoenas, court orders or other compulsory disclosures; (2) investigate and enforce this Privacy Statement or our Terms Use; (3) respond to claims of a violation of the rights of third parties; (4) respond to member service inquiries; (5) protect the rights, property, or safety of UHD Alliance, our users, or the public; or (6) as part of the sale of the assets of UHD Alliance or as a change in control of the organization or one of its affiliates or in preparation for any of these events. UHD Alliance reserves the right to supply any such information to any organization into which UHD Alliance may merge in the future or to which it may make any transfer in order to enable a third party to continue part or all of the organization’s mission.

Polls and Surveys
UHD Alliance may conduct polls and surveys of our users, and your participation in this type of research is at your sole discretion. UHD Alliance may follow up with you regarding your participation in this research.

Information Sharing
While UHD Alliance does not currently sell, rent, or lease any individual’s personal information or lists of email addresses to anyone for marketing purposes, except as provided in this Privacy Statement and our Terms of Use, UHD Alliance reserves the right to supply any such information to any organization into which UHD Alliance may merge in the future or to which it may make any transfer in order to enable a third party to continue part or all of its mission. We also reserve the right to release personal information to protect our systems or business, when we reasonably believe you to be in violation of our Terms of Use or if we reasonably believe you to have initiated or participated in any illegal activity. In addition, please be aware that in certain circumstances, UHD Alliance may be obligated to release your personal information pursuant to judicial or other government subpoenas, warrants, or other orders.

If you are a registered member of UHD Alliance, you should be aware that some items of your personal information may be visible to other members and to the public. UHD Alliance’s member database may retain information about your name, e-mail address, company affiliation (if an organizational member), and such other personal address and identifying data as you choose to supply. That data may be generally visible to other of our members and to the public. Your name, e-mail address, and other information you may supply also may be associated in UHD Alliance’s publicly accessible records with our various committees, working groups, and similar activities that you join, in various places, including: (i) the permanently-posted attendance and membership records of those activities; (ii) documents generated by the activity, which may be permanently archived; and, (iii) along with message content, in the permanent archives of UHD Alliance’s e-mail lists, which also may be public.

Please remember that any information (including personal information) that you disclose in public areas of our website, such as forums, message boards, and news groups, becomes public information that others may collect, circulate, and use. Because we cannot and do not control the acts of others, you should exercise caution when deciding to disclose information about yourself or others in public forums such as these.

DATA PROTECTION
Given the international scope of UHD Alliance, personal information may be visible to persons outside your country of residence, including to persons in countries that your own country’s privacy laws and regulations deem deficient in ensuring an adequate level of protection for such information. If you are unsure whether this privacy statement is in conflict with applicable local rules, you should not submit your information. If you are located within the European Union, you should note that your information will be transferred to the United States, which is deemed by the European Union to have inadequate data protection. Nevertheless, in accordance with local laws implementing the European Union Privacy Directive on the protection of individuals with regard to the processing of personal data and on the free movement of such data, individuals located in countries outside of the United States of America who submit personal information do thereby consent to the general use of such information as provided in this Privacy Statement and to its transfer to and/or storage in the United States of America. By utilizing the site and/or directly providing personal information to us, you hereby agree to and acknowledge your understanding of the terms of this Privacy Statement, and consent to have your personal data transferred to and processed in the United States and/or in other jurisdictions as determined by UHD Alliance, notwithstanding your country of origin, or country, state and/or province of residence. If you do not want your personal information collected and used by UHD Alliance, please do not visit UHD Alliance’s website or apply for membership.

YOUR OPTIONS AND OBLIGATIONS

Rights to access, correct, or delete your information; closing your account.
You may access, modify, correct, or delete your personal information controlled by UHD Alliance regarding your profile or close your account. You can also contact us for any account information which is not on your profile or readily accessible to you. If you close your account, all of your content may remain visible on the site.

You should be aware that information that you’ve shared with others or that others have copied may also remain visible after you have closed your account or deleted the information from your own profile. In addition, you may not be able to access, correct, or eliminate any information about you that other users have copied or exported out of the site, because this information may not be in our organization’s control.

Data Retention
We will keep your information for as long as your account is active or as needed to comply with our legal obligations, even after you’ve closed your account, such as to meet regulatory requirements, resolve disputes between users, to prevent fraud and abuse, or to enforce this Privacy Statement and our Terms of Use. We may be required to retain personal information for a limited period of time if requested by law enforcement. We also may retain indefinitely non-personally identifiable, aggregate data to facilitate our ongoing operations.

Your Obligations
If you violate any of these guidelines or those detailed in our Terms of Use, the UHD Alliance may, at its sole discretion, suspend, restrict, or terminate, your account and your ability to access the site.

Opting Out
From time to time UHD Alliance may email you electronic newsletters, announcements, surveys or other information. If you prefer not to receive any or all of these communications, you may opt out by following the directions provided within the electronic newsletters and announcements.

Contacting Us
Questions about this Privacy Statement can be directed to info@uhdalliance.org